Overview

Customers by channel

Where customers come from, and which sources bring them back.

Group by
Where repeat is best
Sorted by repeat rate. Expand a group to see its order sources.
SourceCustomersNewRepeatRepeat ratevs prior periodOrders / customerGMV / customerAOV
Repeat rate = customers who placed a repeat order with the brand in the window รท customers who ordered in the window. Customers are counted per brand. GMV and orders use retailer_sale_total, same as the overview.
Repeat rate over time
Share of each bucket's customers who were repeat buyers, by source group.
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Brands by source
One row per brand and source group. Small cohorts hidden below the customer minimum.
Brand
Source
Customers
Repeat
Repeat rate
Orders / customer
GMV / customer
AOV
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